Our values reflect what is important to us in life. They are often referred to as our personal guiding principles or life goals.  Our values help us to grow and develop. They help us to create the future we want to experience.
Every individual and every organisation is involved in making hundreds of decisions every day.  The decisions we make are a reflection of our values and beliefs, and they are always directed towards a specific purpose. That purpose is the satisfaction of our individual or collective (organisational) needs.
Our values in Ruth Wilkins Coaching are huge drivers for us an individuals and our business.  We look for these values in our clients too.